Road Electric
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Learn About Us

MICHAELIDES ROADELECTRIC LTD is a Cypriot import company, which was founded in 2010 in Nicosia. The business was renamed to Roadelectric in 2015, in order to simplify brand recognition in the digital era we live. This name is a collaboration of our previous successful business venture which included Roadstar among others.

The founder of the company, Mr. Christos Michaelides, is an experienced importer and trader of electrical appliances. We sell and specialise in audio products, electrical kitchen and professional appliances and the innovative air purifiers. Roadelectric has built business relationships with leading factories in Switzerland, Germany, Portugal and Holland.

The business started with the Roadstar, the Swiss audio and electrical appliances brand. Recently, we introduced the Sangean audio products of premium quality. Lately, the company expanded into electrical appliances field bringing to Cyprus and Greece the German brand Steba, a company with years of expertise in the specific area and preferred by high end restaurants and specialist hotels. The latest product added to the company’s catalogue is the revolutionary air purifier, AirFree, the world’s most tested air purifier.

Roadelectric is in constant evolution and aims to maintain and continue to enhance the development through continuous training of all members in new products and technologies, through participation in seminars and overseas exhibitions. Roadelectric promises that will always bring the highest quality products to the consumers of Cyprus with high standards of service before and after sale.

The clientele of Roadelectric is constantly expanding, and Cyprus and Greece market embrace the products that have been loved all over Europe for their quality and efficiency. Since the very beginning of our operation, our main target has been to provide high excellence of services and gain the trust and cooperation of many companies in order to build relations that will bring to the end consumer the best possible result. We feel very pleased to see that through the years we grow our presence in more and more shops within professional and friendly environment. As a mainly wholesaler company, we only stock the best of the best brands, as the exclusive of many well-known and reliable brands in Cyprus and Greece.

Roadelectric is for end consumers', retailers and wholesalers. We offer an ever growing range of products to suit any company’s day to day needs. We provide direct and fast services and also technical support to all of our customers.

The offices are conveniently located in Nicosia, Cyprus. We are under one establishment where our retail sales and technical support all take place under one roof. Here, you will also find our central warehouse. Our head office is also situated in the same building, to deal everyday needs, queries and all other business information you may also need.

For further information, please visit our Customer Support page or our Contact Us page for our address and opening hours.

We look forward to working with you in the very near future.


RoadElectric. Road to a better living