Road Electric
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About

About us

Established in 2010 in Nicosia, Cyprus, Michaelides Roadelectric Ltd has become a trusted name in the import and retail of high-quality audio products, electrical kitchen appliances, and air purifiers. Renamed to Roadelectric in 2015 to strengthen its brand identity, the company has forged strong partnerships with leading European manufacturers.

Our journey is rooted in a commitment to offering cutting-edge, reliable products that enhance the lives of our customers. As an exclusive representative of globally renowned brands, we are proud to bring innovative solutions to homes and businesses across Cyprus and Greece.

 

Our Vision

At Roadelectric, our vision is to inspire and empower our customers through technology and innovation. We strive to deliver exceptional-quality products that enhance everyday life, all at competitive prices.

Our goal is to be the market leader in Cyprus for innovative appliances and high-tech solutions, continuously introducing groundbreaking products that exceed customer expectations.

 

Why Choose Us?

We understand the importance of reliability, quality, and trust. Here’s why Roadelectric stands out:

  • Quality & Reliability: Every product we offer meets stringent quality standards, ensuring long-lasting performance.

  • Exceptional Customer Service: From the moment you engage with us, our professional and friendly team is dedicated to your satisfaction.

  • After-Sales Support: We go the extra mile to ensure our customers receive outstanding support, fostering long-term relationships.

  • Efficient Delivery: With a streamlined logistics process, we ensure prompt delivery for all orders.

At Roadelectric, our customers’ trust is our most valuable asset.

 

Our Brands

We represent some of the most innovative and reliable brands in the industry, offering exclusive representation in Cyprus and Greece.

Our portfolio includes:

  • Air Treatment: AirFree – advanced air purifiers for a healthier environment.

  • Electric Appliances: Steba Germany – high-quality kitchen appliances.

  • Audio Products: Roadstar and Sangean – premium audio solutions that combine style with functionality.

By partnering with globally recognised brands, we bring the latest innovations directly to your home or business.

 

Our Team

Our team is the heart of Roadelectric. Comprised of passionate professionals with a shared dedication to excellence, we work tirelessly to ensure our customers enjoy the best experience possible.

Whether it’s providing product advice, managing logistics, or delivering after-sales support, our team is committed to exceeding expectations. Together, we drive the success of Roadelectric and help our customers find solutions that truly fit their needs.